Daily Show’s Jon Stewart interviewed Arianna Hufftington promoting the book The Huffington Post Complete Guide to Blogging. This interview encapsulates my biggest beef with the eternal “what is a blog” argument. People like Arianna Hufftington and other “weblebrities”, keep perpetuating this idea that blogging is about being personal and intimate. That you should write about your passions and even your “secret passions”. That it’s ok to publish that first draft, because as she says to Stewart, “first thoughts… best thoughts”.
The problem with that is that you’re never going to get really get good at “blogging”, and writing for that matter, spitting out your first mental fart about x topic. Sure, you will always find an “audience”, but it won’t be as big if you actually take a little more time, try harder, and just simply ask yourself if what you have to say matters.
There’s a part in the interview that gets at the gist of the problem with the “what is a Blog meme”. Part of the interview is resumed below:
Stewart: But write about your passion, write about what you know… isn’t that the essence of writing? What is blogging? How is that different?
Huffington: The difference about blogging is that as we say now… rule #2, first thoughts… best thoughts. Like don’t over think it. Don’t over write it. It’s more of a way you would email a friend.
Stewart: It’s a first draft.
Hufftington: It’s a first draft of history. For example, email a friend or blog about… Your show… How many people haven’t blogged about the fact that you compared Keith Olberman to Sean Hannity.
Stewart: What? How many people blogged about it? I don’t know?
Hufftington: On the Hufftington Post many people blogged about asking, “Can you believe that Jon compared Keith Olberman to Sean Hannity?” So the idea is that you blog about that.
Stewart: But doesn’t that seem like a waste of people’s time? Shouldn’t those people be out discussing cheese?
Hufftington: That’s actually a very good point your making. Because…
Stewart: But how is that different… It’s just a larger… When you say blogged about it… I’m confused know with the difference between… you know, lets say a guy like Josh Marshall who is doing the Talking Points Memo and it… really analyses issues and just people commenting. Just commenting like, “I think he’s a dick for saying something I disagree with” is different than…
Huffintington: Absolutely. And thats were we cover the spectrum in the book from the kind of thing that Josh Marshall does to what we do, which is breaking stories….
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Stewart: You asked me backstage, when are you going to blog for me and I said to you, I have a television show. So when I have thoughts I put them in the little screen in the living room.
Hufftington: But I bet you have more thoughts than what you use in the show. As you know I’m a blogging evangelist….
Stewart: But why should I give people the dreck? Shouldn’t I try to and focus it and make it as good as I can? Because my other thoughts… there’s a reason I haven’t put them in the show.
Also check out these videos were Jon Stewart gets asked by Hufftington why he doesn’t blog. His reply is priceless.
The beauty of the web is that everyone can express themselves, but don’t make self expression and opinion into something more than it actually is. The interview captures everything that’s wrong with defining blogging as personal opinion and as something more profound than it actually is. Again, there’s nothing theoretically wrong with everyone expressing and sharing themselves online, but because you can, it doesn’t mean that you should.
I don’t read the Hufftinton Post, but by taking a look at it, I’m pretty doubtful that they get read a lot because they’re intimate, personal, and post immediately the first draft.
The problem is not that the word “blog” or “blogging” is defined erroneously, that’s beside the point and who cares by now when it means so many things to so many different people. The real problem is saying and promoting the idea that writing about everything that you think about, without giving it much thought before hand, is going to lead you somewhere. It’s not.